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Elevate Your Candidate Attraction Strategy
Ready to accelerate your candidate attraction strategy with a multi-channel approach to performance marketing? Our recruitment marketing services will optimise your brand’s website and make it visible to the top talent you want to attract.
Do you need more candidates?
Does your marketing truly resonate with your audience? Are your landing pages converting but not bringing in quality candidates? Is your job search experience adding value compared to your competitors? If these questions raise doubts, don’t worry; we’re here to guide you. Our strategic approach will elevate your campaigns, ensuring they reach and engage with the specific candidates you intend to target.
Focus on your marketing ROI
Shift the focus to what truly matters in marketing: tangible results. You may already receive good traffic and see engagement from your marketing, but is your work resulting in revenue for your business? We’re not looking at traffic, sessions, or impressions at this level. Our core focus is what drives your business forward: solid conversions, robust ROI and effective candidate attraction strategies.
Campaigns that convert your audience
We don’t believe anyone is just a ‘candidate’. Our persona marketing research goes deeper to tailor our strategies to resonate powerfully with your target audiences, utilising the most effective formats and channels. We create conversion paths, directing high-quality applications to your website, combining innovative job search experiences with creative outbound content.
No content is off limits
Our multi-channel approach keeps your options open and allows us to tailor your candidate attraction strategy to your specific requirements. We’ll dissect your current strategy to identify what content types perform best and collaborate closely with you to craft a commercial strategy that ensures each campaign drives real business results. From video testimonials to job page optimisation, our strategists can elevate your brand experience.
An international strategy for a diverse audience
Targeted persona-based marketing combining website optimisation with creative content to attract, engage and convert top-tier sales talent.
1506%
Return on investment
114%
Increase in overall keywords
160
Targeted non-branded keywords
Our candidate attraction service offering
Redefine your candidate attraction strategy with our service offering. Our strategists utilise a range of tactics and skills to deploy multi-channel strategies that meet your business needs.
Tech SEO
Boost your brand with our specialised technical SEO service. Our global expertise will help build, maintain and optimise the solid foundations of your brand’s recruitment website, allowing it to perform consistently year-round.
SEO Strategy
Enhance your recruitment website with our specialist SEO strategy services. Our dedicated strategists create customised blueprints, quarterly strategies, and detailed reports to provide exceptional opportunities and results for your brand.
SEO Copywriting
With the help of our expert copywriters, you can increase your conversion rates and elevate your rankings in your specialist recruitment sectors. Our content team can create premium and SEO-tailored content designed for optimal performance.
Content Marketing
Connect with your target audience and enhance your brand's visibility with compelling content that captivates and converts. Our content marketing services will deliver tailor-made and tangible results for your brand.
Recruitment Marketing Campaigns
Maximise your brand's ROI with engaging multi-channel recruitment marketing. We’ll deliver targeted and thought-provoking campaigns with strategic and data-driven content aligned with your sales and marketing goals.
Brand Consultation Services
We focus on helping brands stand out in the global recruitment space. Our brand consultation services will enhance your value proposition and market presence through consistent branding and strategic guidance.
Introducing our SEO blueprints
Our detailed SEO blueprint is the foundation of successful recruitment marketing strategies. We’ll present you with a bespoke SEO blueprint detailing the work we’ll deliver for your brand quarter by quarter. Our blueprints and focused strategies allow us to tailor our work to your recruitment goals.
Your carefully-crafted blueprint will include the following:
On-Page Strategy
The on-page strategy is a crucial tool in our SEO efforts. It offers recommendations to improve your website's keywords, meta tags, and URL structure with the goal of higher search engine rankings and increased traffic. By utilising this tab, we can provide a comprehensive approach to optimising your website's on-page factors, which can significantly impact your overall search engine visibility.
Content Calendar
Your content calendar is an organised schedule outlining the planned tasks and deliverables we have planned for each quarter. This calendar ensures we stay on track with your brand's SEO objectives and content goals. By having a clear plan in place, we can prioritise tasks, manage resources effectively, and produce high-quality content that connects with your audience. Ultimately, this helps us to achieve long-term success in our SEO efforts and drive growth for your brand.
Content Audit Summary
The content audit summary summarises everything identified in your content audit. We've designed a tiered ranking system for your content, allowing you to gain insights into which content performs well and which may require improvements. This allows us to prioritise our efforts and focus on optimising the content with the most potential for improving your website's SEO performance.
Content Audit
Your content audit involves a detailed analysis of your website's content on a URL-by-URL basis to identify any gaps and opportunities for improvement. By examining factors such as page structure, keyword usage, meta information, and Google Analytics Data, we can gain insights into which pages require optimisation to improve your website's search engine visibility.
Competitor Ranking (Sector)
The competitor ranking section of your bespoke blueprint details your website's target keywords for your chosen specialism or sector of focus. We use industry tools and manual searches to identify your competitors and analyse their search engine rankings for the same target keywords. With this, we can gain insights into how your website performs compared to your competitors and identify opportunities for improvement.
Competitor Ranking (Brand)
This section provides an overview of the keywords we aim to target with the new site, mapped against five of your overall search competitors. We use a combination of industry tools and manual searches to identify and monitor your top competitors.
By tracking your competitors' rankings, we can gain insights into how your website performs compared to your competition and identify opportunities for improvement. This approach helps to ensure that your website is optimised for search engines, aligned with your target audience's needs, and positioned for success in your industry.
Competitor Keyword Positions
The competitor keyword positions list each hero keyword (primary targeted keyword) identified in the on-page strategy for your homepage and specialisms. We use this list to track the search engine rankings of your top competitors for each keyword, highlighting who is ranking in positions 1-10 on search engines. Here, we also monitor keyword volume and difficulty information, including which URLs rank for the specific keyword.
InfoQuery Keywords
Your InfoQuery keywords are a list of long-tail keywords to inspire content or use in your strategy. This list benefits your SEO strategy as it helps us identify the topics and questions your target audience is searching for. By incorporating these keywords into your content, we can ensure your website is optimised for search engines and aligned with your target audience's needs.
Location Keywords
Location Keywords are variations of your core keywords, including location qualifiers such as city, state, or region. These keywords are essential to your SEO strategy as they help us to target local audiences and improve your website's visibility in local search results. By incorporating these keywords into your content, we can ensure your website is optimised for search engines and aligned with the needs of your local target audience.
We report on what matters
Our marketing reports provide comprehensive insights into your commercial metrics, complete with expert commentary and tailored recommendations. Powered by Data Stories, our system allows us to deliver reports quickly and effectively, giving you the option to explore different time periods, comparisons and metrics.
Traffic and audience overview
An overview of your candidate traffic sources and user behaviour across all channels
We go beyond the fluffy metrics to analyse your site's organic performance, combining relevant figures with expert commentary. Giving insight into your content marketing activity and user acquisition allows us to learn from data, track results, and optimise for future candidate attraction campaigns.
Engagement and conversions
Get insights into how candidates interact with your most important pages, which actions they're taking, and more.
The engagement dashboard drills into key metrics like Views, Events, Average Engagement time, and more. Highlighting important pages and user activity, with a core focus on conversions. To paint a full picture, we establish key performance metrics for our quarterly report, allowing you to compare them quarter by quarter.
Expert commentary and recommendations
We don't just display data; we learn from it and provide meaningful insight for your team.
With an understanding of external factors such as Google updates, industry events and seasonality, we analyse the data to provide tactical outcomes for the long and short term.
Case studies, testimonials and results
Our partnership approach allows us to support brands at each stage of their growth. Our long-standing relationships focus on customer acquisition for your business and ensure marketing ROI.
Case Study
Average over 300 Marketing Qualified Leads per month through industry insights, guides and downloads.
Client Result
144% increase in ‘renewables’ related keywords & total increase in keywords of 57% from 14,728 to 22,918.
Case Study
Website contributed, on average, over $300,000 in revenue each year for the first 2 years since website go-live with Venn.
Client Result
£60,000 revenue generated in 1 month attributed to organic searches for ‘Crypto Recruitment Agency’.
Client Result
Job applications increased by 65.2% in less than 6 months.
Client Result
‘Mining recruitment’ campaign. Produced 116 B2B Marketing Qualified Leads. 325% increase in ‘mining’ related keywords.
Case Study
An agile web design for a fast-changing recruitment market, resulting in a 60% increase in client enquiries.
Client Result
Keyword increase of 353% from 330 to 1497 in total ranking keywords in less than 12 months.
Our partnership with Venn has really enhanced our brand and how we are perceived in the market, as the website is our shop window! Overall it's been a very positive experience, they are a very professional and understanding team.
Venn helped us design a website that clearly showcases our 12 specialisms, as well as further information about our recruitment capabilities. Venn's project and design teams worked very closely with us to utilise Venn’s module system and produce designs that were bespoke to us.
I’ve really enjoyed working with Venn Digital so far. Everybody we work with is really friendly and knowledgeable, but also not afraid to challenge our ways of thinking and push us outside of our comfort zone to make sure that we’re the best we can be.
SEO was extremely important to us, and the platform started delivering on those results the minute it was launched. Generally, the platform is very flexible, and we are easily able to build pages and content to our liking.
I’ve worked with Venn’s support desk for the past nine months and couldn’t ask for a better account manager. Sam is diligent, quick to reply, and always updates me on project timelines. I'm looking forward to the next few years of working with Sam and Venn.
The Vennture platform is great. It’s extremely flexible compared to other content management systems I’ve used before. I like that you can build pages with any combination of modules to get it to where you want it to be.
I think we've created a fantastic website and a brand that truly resonates with us. It's all to do with the effort from the Venn team, always being willing to hear what we have to say.
I’d like to highlight the value that Harvey brings to the support team and to me as a customer. He is attentive and proactive and always wants to ensure that support issues are fixed in a timely manner that avoids minimal disruption.
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Join a community of like-minded recruitment marketers. Through regular events, we share knowledge, explore industry challenges and answer your questions.