Adapting to Indeed’s Job Scraping Update: A Guide for Agencies
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Content Marketing Services
Connect with your audience and create visibility for your brand. We work with businesses to produce valuable content that engages and converts. Discover how our content marketing services can help you drive tangible results.
Benefit from content that stands out from the crowd
Content marketing is about more than just blogs. We understand the power of compelling content and the role it can play in your wider strategy. Our detailed process ensures your content has purpose and gains real results for your business.
Tailored content strategies to grab audience attention
We create content that stands out. Using our expert recruitment knowledge, we deliver content that starts meaningful conversations and engages with your target audience. Utilising a variety of content forms, we bring creative solutions to help you make a statement.
Crafting your unique tone of voice for a lasting brand impact
Our copywriters help brands identify and maintain a unique tone of voice, reflective of their values and goals. With guidelines and examples, we can help your business create consistency.
Start conversations that matter
Engage with a wider audience and reach new customers with compelling content that encourages action. Whether it’s a download, a prospectus, a case study or an insight report, we’ll help you reach new audiences with trending topics.
A revenue driving download for the C-suite audience
Armstrong Craven has a niche target market with a high-calibre c-suite audience. Working with our copywriters, we created an in-depth report that explores trending topics related to talent acquisition in a shifting geopolitical landscape, in order to reach new leads and spark conversations.
167
Downloads in January
22
Meetings booked
£279700
Value of potential revenue
Our content marketing process
When working with our content team, we become an extension of your business. Your dedicated copywriter will become an expert in your sector, taking time to research and develop a strategy that works for your business. Explore our step-by-step process for planning, creating and distributing your brand's tone of voice.
Discovery and planning
Establishing your strategy starts with a call with your dedicated strategist and copywriter. This call will help us establish ourselves as an extension of your team, working together to agree on and confirm the step-by-step process and goals for the content. It will also allow the copywriter to understand your sector, themes, and audience to ensure we produce the highest-quality content.
Interviews and data collection
We do the hard work for you, and with your permission, we’ll reach out to your customers, authority figures, and thought leaders in your business and sector to add authority to your content and explore topics with experts. We'll add value to your content, build connections with your brand, and create inspiring pieces.
1st draft and feedback
Your dedicated copywriter will produce an initial draft in line with your brief and present it to you for feedback and sign-off. All our content is produced with careful consideration to meet our high standards and Google's SEO requirements, ensuring it is visible online to your target audiences.
Final draft and population
After any final amends, we’ll help you with the population, ensuring the piece displays well on your website. If required, our designers will support to bring the piece to life. Our strategists will help you effectively sign-post the piece on your website with banners, calls to action, and creative assets.
Account management
Once live, we’ll help track the success of your content. Strategists will arrange feedback calls where you will get a chance to discuss any leads that come through and the quality of them. We’ll explore the data to identify how the content performs and report back for future optimisation.
What our content marketing services can do
Discover the ways we can bring your brand to life through content.
Case studies
Case studies are valuable for boosting brand recognition and reputation within your industry niche. Through detailed narratives, we illustrate the business impact your agency has had on businesses. Highlighting the challenges and solutions allows us to demonstrate the value of your services, helping to start new conversations and convert more leads.
Showcases
Showcases are lengthy feature articles that celebrate the most innovative companies in a particular sector. These companies might be pioneering sustainable solutions, combatting climate change, or developing life-saving medicines for the global population. Our copywriters use showcases to highlight any company making a significant impact within its industry.
Client offering prospectus
Client-offering prospectuses are downloadable information packs that provide detailed insights into specific services offered to businesses. These packs can either offer a detailed overview of the service or highlight how it can support businesses in niche areas of an industry.
Industry report
Industry reports are data-led, value-driven, thought-provoking insights that delve into the challenges and talking points within a sector as a whole. Their purpose is to stimulate discussions, spark conversations, and prompt the discovery of solutions to industry-wide issues.
Long-form download guide
Long-form download guides offer in-depth insights into specific areas of a sector. Unlike industry reports, which cover the entire sector, these guides focus on particular niches within the industry. These guides include original insights from industry experts and pullout quotes, infographics, industry data, and multimedia. They aim to provide the level of insight that would benefit a C-Suite audience.
Our partnership with Venn has really enhanced our brand and how we are perceived in the market, as the website is our shop window! Overall it's been a very positive experience, they are a very professional and understanding team.
Venn helped us design a website that clearly showcases our 12 specialisms, as well as further information about our recruitment capabilities. Venn's project and design teams worked very closely with us to utilise Venn’s module system and produce designs that were bespoke to us.
I’ve really enjoyed working with Venn Digital so far. Everybody we work with is really friendly and knowledgeable, but also not afraid to challenge our ways of thinking and push us outside of our comfort zone to make sure that we’re the best we can be.
SEO was extremely important to us, and the platform started delivering on those results the minute it was launched. Generally, the platform is very flexible, and we are easily able to build pages and content to our liking.
I’ve worked with Venn’s support desk for the past nine months and couldn’t ask for a better account manager. Sam is diligent, quick to reply, and always updates me on project timelines. I'm looking forward to the next few years of working with Sam and Venn.
The Vennture platform is great. It’s extremely flexible compared to other content management systems I’ve used before. I like that you can build pages with any combination of modules to get it to where you want it to be.
I think we've created a fantastic website and a brand that truly resonates with us. It's all to do with the effort from the Venn team, always being willing to hear what we have to say.
I’d like to highlight the value that Harvey brings to the support team and to me as a customer. He is attentive and proactive and always wants to ensure that support issues are fixed in a timely manner that avoids minimal disruption.
Recruitment Marketing Collective
Join a community of like-minded recruitment marketers. Through regular events, we share knowledge, explore industry challenges and answer your questions.