Introduction to GA4 for Recruitment Websites

Google Analytics 4 (GA4) is the latest version of Google's analytics platform, replacing the old Universal Analytics tool we are all used to. This scary new dashboard is causing confusion, and many marketers are desperately seeking advice on how to make the tool work for them. GA4 is essential for recruitment websites to track data and results, but before you can track anything, your fundamentals must be set up correctly. This event will introduce you to GA4 and teach you how to set it up for your recruitment website.

This beginner's guide will be an introduction to the tool, helping you ensure your foundations are correct and pulling through data effectively. You'll learn about the key differences between GA4 and Universal Analytics (UA), how to connect Google Tag Manager (GTM) to GA4, how to set up goals and conversions, and how to understand the standard reports. 

This event is perfect for any marketer or agency owner who is responsible for tracking and analysing data for a recruitment website and marketing activity. Register now and learn how to get the most out of GA4 for your recruitment website!

In this webinar, we'll cover:

• The difference between GA4 and UA data
• Connecting GTM to GA4 & setting up goals
• How to set up events and conversions
• Understanding the standard reports