How to Build a Brand With Purpose

Welcome to the first episode of the Venn podcast. Hosted by Venn’s MD Brian Whigham, this series aims to inspire recruitment marketers, talent acquisition teams, and agency founders, taking learnings from outside of the industry to improve the customer experience and transform recruitment marketing.

In this episode, Brian talks to Brewgooder founder Alan Mohan about ‘How to build a brand with purpose.’ Brewgooder is an inspirational brand within the craft beer space led by a powerful purpose to create positive change for its customers, employees, and partner charities. This growing business has worked hard to create a brand, mission, and product that follows through across the entire business, and at the forefront is founder Alan.

In this episode, we discuss the why behind a brand and what it takes to develop a brand that people want to come back to time and time again. We’ll be exploring the key takeaways for business owners looking to build a brand and Brewgooder’s journey to becoming a B-Corp business.

Listen to the whole podcast to learn more about Alan’s story and what recruitment can learn from the craft beer industry.

Discussed in this episode:

• Brewgooder’s brand story, mission, and journey to achieving B-Corp status

• How to establish the why behind a brand

• The core elements of building a brand that connects with consumers

• How can strong branding help attract like-minded, quality employees

• What can recruitment learn from the leading craft beer brands?

Watch the video here: