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Recruitment Marketing Campaign Services
Is your recruitment marketing generating ROI? Our commercial marketing campaign service helps you align your sales and marketing goals and target customers with engaging multi-channel messaging.
Accelerating strategies with recruitment marketing campaigns
Whether you’re launching a new service offering, looking to reach a new audience or wanting to take a more focused approach to your recruitment marketing campaigns, our team can deliver.
Seasonal approach to recruitment marketing
There are natural peaks and troughs in recruitment and your sector. Our approach focuses on these events to help you produce targeted campaigns. This could be for graduate season, the end of the financial year, or the January rush.
Multi-channel campaigns
Every campaign we produce is unique and can draw on the many skill sets we have internally. In order to maximise the effectiveness and reach, we’ll create a plan that promotes your brand far and wide, using content, channels, and platforms relevant to your target audience.
Commercial performance marketing
Drive marketing-qualified leads to your website and make a meaningful impact to your bottom line. We’ll help you deliver campaigns that ultimately deliver leads and revenue through targeted content and optimised conversion points.
A content-driven strategy resulting in consistent lead generation
Working with Armstrong Craven, we developed an effective content strategy that appealed to their niche senior audience. With strategic distribution of content, we ensure their campaigns are valuable to the readers, resulting in a community of engaged members. These campaigns continue to produce client conversations by driving consistent leads for their sales team.
950%
Increase in MQL's
387%
Increase in revenue
124%
Increase in keyword visibility
Our recruitment marketing process
To deliver effective campaigns, our strategists work closely with your team to identify creative opportunities, align your sales team and generate revenue.
Exploration & analysis
At our core, we believe in crafting campaigns tailored specifically to your audience rather than resorting to generic marketing tactics. Through a thorough discovery session, we delve into understanding your current strategy, pinpointing successes and shortcomings, outlining goals and objectives, and unravelling your business's challenges. Our team of strategists will conduct their own research alongside this session to identify trends and opportunities. We thrive on pushing boundaries to cultivate something truly unique.
Establishing goals and KPIs
Once we've gained insight into your business, brand, and aspirations, we define the parameters of success early in our partnership. Together, we align our efforts with your revenue targets and agree on the lead generation required to meet your objectives.
Deliverables and quarterly milestones
We utilise the diverse skill sets available at Venn to map out the tactical deliverables that will bring your campaigns to life. Whether you require support in copywriting, video strategy, or advertising, we carefully outline each quarter to ensure readiness for the launch of your initiatives.
Implementation and analysis
Quarterly reports, daily campaign monitoring, and regular meetings allow us to track progress and spot new opportunities. Every campaign serves as a learning curve to identify emerging trends and refine strategies for future endeavours. These sessions also serve as a time to evaluate the quality of leads. We prioritise your feedback to assess lead progression, quality, and revenue outcomes.
What our campaign services can do
Explore the marketing methods we can deliver to accelerate your brand reach and drive lead generation.
Quarterly and seasonal campaigns
Utilise seasonal recruitment peaks in order to gain applications and enquiries through your website. We harness the seasonal market changes in order to reach candidates and clients with targeted campaigns. Whether it’s graduate season, the January rush or a sector-specific event, we help you stay on top of industry trends.
Lead gen campaigns
Push prospects through the marketing funnel with our carefully crafted user journeys. Our strategists maximise multiple channels, platforms and types of content to convert leads into MQLs. Turn your marketing into a revenue stream to provide consistent leads for your consultants.
ROI tracking and reporting
Report on what matters, track leads and pipeline, and hold your sales team accountable with help from our strategists. Communication is key when developing campaigns; we need to know how many leads came in, what happened to them, and what potential revenue was generated. With this data, we can help improve and optimise campaigns for even more return.
Service/product launches
Expanding into a new sector or service? Our team can support the public launch to drive traffic to your new pages and reach new markets. We’ve supported many brands as they expand into new niches, identifying target markets and producing relevant campaigns that reach new customers.
Our partnership with Venn has really enhanced our brand and how we are perceived in the market, as the website is our shop window! Overall it's been a very positive experience, they are a very professional and understanding team.
Venn helped us design a website that clearly showcases our 12 specialisms, as well as further information about our recruitment capabilities. Venn's project and design teams worked very closely with us to utilise Venn’s module system and produce designs that were bespoke to us.
I’ve really enjoyed working with Venn Digital so far. Everybody we work with is really friendly and knowledgeable, but also not afraid to challenge our ways of thinking and push us outside of our comfort zone to make sure that we’re the best we can be.
SEO was extremely important to us, and the platform started delivering on those results the minute it was launched. Generally, the platform is very flexible, and we are easily able to build pages and content to our liking.
I’ve worked with Venn’s support desk for the past nine months and couldn’t ask for a better account manager. Sam is diligent, quick to reply, and always updates me on project timelines. I'm looking forward to the next few years of working with Sam and Venn.
The Vennture platform is great. It’s extremely flexible compared to other content management systems I’ve used before. I like that you can build pages with any combination of modules to get it to where you want it to be.
I think we've created a fantastic website and a brand that truly resonates with us. It's all to do with the effort from the Venn team, always being willing to hear what we have to say.
I’d like to highlight the value that Harvey brings to the support team and to me as a customer. He is attentive and proactive and always wants to ensure that support issues are fixed in a timely manner that avoids minimal disruption.
Recruitment Marketing Collective
Join a community of like-minded recruitment marketers. Through regular events, we share knowledge, explore industry challenges and answer your questions.