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Strategic Brand Consultation Services for Recruitment
We go beyond traditional consulting to craft brands that stand out in a crowded recruitment market. We’re experts at asking the right questions, getting to the root of who you are, what you do, and why it matters. Explore our branding services and discover our approach to brand strategy.
What makes your business unique, special and different?
Our consultative branding services help you discover the why behind your brand. Going beyond the logo, we can support you with strategy and guidelines that will carry across your marketing.
Identify your value proposition
Our team are experts in getting to the bones of your brand. Focussing not on what you do, but how you are and why it matters to your audience. Our recruitment branding services help you build a consistent value proposition that can re-align your te4am with your goals and purpose.
Create a consistent and coherent brand
Creating consistency is not just about your logo and colours. We go deeper to analyse your use of language, tone and styling. Our strategists ensure your mission is clear, helping you to educate the wider team and promote your brand externally. Workshops, creative sessions and market research all play a part in establishing your brand.
Consolidate your brand assets across marketing material
Not only will we help you refine your branding pack, but we’ll show you how to use it. We’ll guide you on the use of colours, fonts, language and any assets you have. From social templates to email signatures, every touchpoint will be consistent, memorable and 100% you.
A modern and memorable brand evolution for Montreal Associates
What started as a simple web design project quickly evolved into a full brand refresh. Transforming an old-fashioned blue recruitment brand into a soft, relatable business for the tech workforce.
A unique approach to brand strategy
We take the time to get to know your business. Our detailed process helps us gain as much information as possible, allowing us to deliver something effective for your target customers.
1. Discovering who you are
Like every project we embark on, our brand consultation begins with a discovery session aimed at identifying your goals, getting to know your business and hearing about your story. We’ll explore who your customers are, what you sell and how you want to be perceived in the market. With your key stakeholders, we’ll map out what a successful project will look like and agree on milestones and deliverables.
2. Moodboards and exploration
We start to consider your brand personality and how this can translate into physical assets. We think about language, tone of voice, and colours and how to use these elements in your marketing. Our team isn’t afraid to challenge your preconceptions to help you achieve success.
3. Design and delivery
Now, we create assets, guidelines, and documents to help you remain consistent and educate your wider team. We’ll hand over all agreed-upon assets with instructions on how to manage them moving forward.
4. Support and advice
Our designers will continue to support you as and when needed. Whether you need design services for a new document, advice on imagery or social assets for a new campaign, we can help maintain your new brand.
What our branding services can do
Redefine your brand with our expert recruitment branding services.
Tone of Voice and Storytelling
Brand strategy is not just about designing an aesthetic logo. Our team of recruitment specialists go beyond the visual aspects to understand your brand story. We consider value proposition and personality to showcase your business to your ideal customers. Branding is about storytelling, and this is where we excel.
Logos, Colours and Fonts
Consolidate your branding assets to create a cohesive identity on and off your website. Our designers will build you a brand pack containing everything you need to market your offering. We’ll also go a step further and show you how to use your branding, with examples of logo variations, colour usage and primary fonts.
Imagery Styling
As part of the project, we’ll explore your photography style and provide guidance on how to find images that match your theme. Using mood boards, we’ll show you what images work and provide a word bank to help you find future images.
Examples of our work
We know our brand consultation services have had a meaningful impact on recruitment agencies worldwide. But don’t just take our word for it. Discover examples of the brands we've transformed.
Pareto
Video strategy
BDI Resourcing
Daniel Owen
Montreal Associates
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